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Token Economy Description.

notion image
First, the blue circle on the left side explains the ecosystem.
The starting point of the ecosystem is for media to convert their ad space into NFTs, which can then be bid on by potential buyers through the Adswap mechanism, and priced through dynamic pricing.
Once the winning bidder is selected, the winning bidder submits the desired ad creative and the ad is placed in the media, and after the ad is published, the payment is finalized through smart contracts and the revenue is returned to the media. After the ad is published, the settlement is finalized by smart contracts, and the revenue is returned to the media side. This transaction reduces the labor cost of conventional ad space transactions and improves the profitability of the ad space, so even if the ad space is sold at the same price as before, it is still a beneficial system from the media side.
We believe that the flow of completing all advertising transactions with Crypto payment will be attractive.
Next is an explanation of the ecosystem in the green circle on the right.
I believe that the initial user base for Adswap will be individuals who want to advertise their own NFTs and products. In fact, there have been many cases of people placing their own NFT ads in outdoor advertising spaces.
When an ad related to NFT is posted, the community gets excited about it. In the case of Hashmask, "Our Hashmask is in New York Times Square! In the case of Hashmask, our Hashmask was featured in NY Times Square!
This will make the event more festive for the community. Additional bids from communities other than Hashmask who saw this excitement are possible. This will not only change the ad space, but also increase the price of the media space by triggering bids to other media. As the price of the media space increases, the UX of the media on Adswap will improve, and they will try to offer more space, and other media will try to offer more space.
Also, NFTs that are too expensive will become Flex and have value like Punks.